Demand Generation Manager

About the Role

We are seeking a Demand Generation Manager to own and scale our pipeline creation engine as we grow our enterprise AI platform for education. This role is responsible for turning brand awareness and PR momentum into predictable, qualified pipeline for Sales.

This is a hands-on, execution-focused role for someone who enjoys testing channels, building campaigns, and iterating quickly. You will partner closely with our PR/Brand lead, Sales leadership, and Revenue Operations to ensure demand generation efforts are targeted, measurable, and tied directly to revenue outcomes.

In the early phase of this role, you will also help stand up foundational demand workflows in HubSpot (e.g., lead capture, basic routing, campaign tracking) to support rapid pipeline generation. These responsibilities are temporary and foundational, with the expectation that ownership transitions to a dedicated Revenue Operations leader as the company scales.

Key Responsibilities

Pipeline Creation & Growth

• Own qualified pipeline generation targets aligned to revenue goals
• Design and execute demand generation campaigns that drive sales conversations
• Translate PR, thought leadership, and brand awareness into inbound demand
• Build repeatable, scalable pipeline motions for enterprise buyers

Channel Strategy & Execution

• Test, launch, and optimize demand channels such as: paid search and paid social (e.g., LinkedIn), retargeting, account-based and targeted campaigns, webinars and virtual events, targeted email campaigns, and in-person industry conferences and events
• Rapidly identify winning channels and scale investment
• Shut down underperforming efforts quickly

Campaign Development & Messaging

• Partner with PR/Brand to align campaigns with core messaging and positioning
• Develop campaign themes, offers, and landing page requirements
• Ensure campaigns are ICP-specific and use-case driven
• Collaborate with Sales to ensure messaging reflects real buyer conversations

Website & Conversion Optimization

• Own the website as a pipeline conversion asset
• Define landing page requirements, CTAs, and conversion paths
• Partner with PR/Brand to ensure narrative consistency and credibility
• Continuously optimize conversion rates across high-intent pages

Early-Stage HubSpot & Workflow Support

• Implement and maintain basic HubSpot workflows to support demand generation, including: lead capture and form setup, lifecycle stage progression, simple lead routing and notifications, campaign tracking and tagging
• Partner with Sales to ensure inbound leads are followed up on quickly
• Document workflows and assumptions to support a smooth handoff
• Collaborate closely with future Revenue Operations leadership to transition ownership of systems and reporting

Sales Alignment & Enablement

• Align with Sales on what constitutes a sales-ready lead and feedback on lead quality and objections
• Provide Sales with campaign context, targeting rationale, and follow-up guidance
• Participate in regular pipeline and performance reviews

Measurement & Performance Optimization

• Own performance against: qualified leads, sales-accepted leads, pipeline created, and cost per opportunity
• Use reporting (in partnership with RevOps) to guide decisions and investment
• Present clear insights and recommendations to leadership

Qualifications

Required

• 4+ years of experience in B2B demand generation or growth marketing in EdTech or enterprise SaaS
• Proven track record of building pipeline, not just awareness
• Hands-on experience managing paid and organic demand channels
• Strong understanding of enterprise sales motions
• Data-driven mindset with comfort interpreting funnel metrics
• Ability to operate independently in a fast-moving Series A environment
• Working knowledge of HubSpot, including building basic workflows and automation to support demand generation

Preferred

• Experience at an early-stage or high-growth company
• Familiarity with account-based marketing approaches
• Experience collaborating closely with Revenue Operations or Sales Ops
• Comfort working with limited resources and iterating quickly

What Success Looks Like in This Role

• Pipeline creation increases measurably within the first 90 days
• A small number of demand channels consistently produce sales-accepted leads
• Website conversion rates improve
• Sales trusts the quality and relevance of marketing-generated pipeline
• Foundational demand workflows are established and documented for handoff

Why This Role Matters

This is a foundational hire at a critical stage of the company's growth. Our brand and PR efforts are generating awareness and inbound interest, but converting that momentum into predictable, qualified pipeline requires focused ownership and execution.

Important Note on Scope: While this role may support early-stage HubSpot workflows to keep pipeline moving quickly, long-term ownership of CRM architecture, attribution, forecasting, and lifecycle operations will reside with Revenue Operations. This role is intentionally designed to remain focused on pipeline creation and growth.